A Wifi splash page is a web page that is displayed when someone tries to connect to a Wifi network. It typically contains information about the Wifi network, such as the name and password, and may also contain branding or other information about the company or organization that owns the Wifi network.
When logging in to a public Wi-Fi network at a cafe, restaurant, hospital, library, or airport, users often come across a page welcoming them to the Wi-Fi network. The page requires users to enter their credentials before accessing the internet. This is what's called a splash page or captive portal.
The purpose of the splash page is to collect information from users or it may require them to take certain action before allowing them access to the internet. Most splash pages contain all the relevant information users need to successfully connect to a public Wi-Fi network, including the business's SSID, password, and other instructions or relevant links. Some splash pages also include advertisements or offers from the business.
Public Wi-Fi splash pages typically have the following information for users-
Most public Wi-Fi networks require users to log in through a web browser to access the internet. This is typically done by redirecting all HTTP traffic to a specific landing page, where the user can enter their credentials or agree to the terms and conditions of usage. Many people use "landing page" and "splash page" interchangeably, but they are both different.
A splash page or a captive portal is mainly a teaser for what's to come on the website. It's designed to get visitors excited about what they see when they click through to the site. On the other hand, a landing page is designed to generate leads or encourage visitors to take a specific action. Landing pages are usually much more focused and have a clear call to action. On the other hand, a splash page is an extension of a landing page that is often used as an advertising tool. Businesses often use splash pages to promote their brand, products, and services. Splash pages usually include a business's brand name and logo, a brief message or graphic, and may also include a form the user must fill out before accessing the internet.
The personal information users provide in exchange for Wi-Fi access becomes part of the huge customer database companies build. They use this information for Data Mining, targeting a specific customer-base with particular offers. For example, a restaurant can use a splash page to feature special offers or highlight new menu items. A splash page is an excellent way to build excitement among Existing Customers for upcoming events or promotions at an outlet, while also hooking new customers to the brand.
Let's understand this with the example of a restaurant that offers free Wi-Fi. When customers visit a restaurant, they're naturally looking for a good meal and a pleasant experience. But while they wait for their meal, they may also want to get some work done (the perils of living in a fast-paced world) or browse the internet to catch up on the recent happenings. That's why Wi-Fi has become a key offering of restaurants.
A visually appealing splash page can help set the tone for the rest of the website and can be a great way to introduce visitors to a brand. Besides, it helps create an engaging and interactive customer experience and can help in other Restaurant Marketing efforts, like promoting special offers, new menu items, or upcoming events. But, most importantly, it can collect customer data.
The best splash pages are often the simplest ones. They typically feature a single, attention-grabbing image or piece of text, along with a brief explanation of what the brand is all about. It can effectively get visitors to stay on and learn more about what the business has to offer.
For a splash page to be appealing, it needs to have-
Some of the most effective splash pages are brief and to the point, with just enough information to pique the user's interest.
If your business's public Wi-Fi network has a splash page or Captive Portal, here's what you can do to determine whether it's working.